When I moved to Seoul I was initially quite skeptical about Korean products. I was using my pricey western ones for ages and I decided to give a try when I discovered all these ladies shopping around like crazy.
I’ve been using Korean skin care and makeup regularly since then,and I’ve been reaching out seldomly to my Western products. Don’t get me wrong, Western brands aren’t bad, Korean products are just so much better in my opinion. The products are amazing for their price, especially if you buy them directly in Asia.
I also love their beauty standards which are different from the Western culture. For example, they are really focus on prevention and almost all women, wear natural makeup.
In Seoul, cosmetics stores are everywhere. I mean literally everywhere. Whether you’re in a shopping mall or in the subway, you’ll find a cosmetics store. Not only can you buy cosmetics anywhere, but you can choose from an incredible amount of brands.
When it comes to skincare & beauty, the Koreans have got it down.They are some of the most demanding beauty consumers in the world and their high standards are keeping the Korean beauty industry striving to keep up.
On top of that, Korean consumers have a voracious appetite for skincare, which in turn helps fund extensive R&D from the central government. With thousands of beauty brands all competing for market share, the result is a Hyper-competitive, incredibly innovative industry that’s at the forefront of the beauty world.
They say they are about 12 years ahead of skincare innovation globally and it may be true.In Korea, beauty = healthy, youthful skin. Korean women will try anything & everything to keep their skin youthful and glowing :BB creams, Face & eye masks, all-in-one skin plumping ampoules, elastic essences for each skin layer, skin tightening serum foundations…. you name it. Every form of innovation is linked directly or indirectly of the benefit of dewy, glowing, youthful skin.
High quality products at reasonable prices. Seriously effective and affordable. All in an extra-eye pleasing packaging.
FIRST-EVER SENSORIAL EXPERIENCES. SURPRISING.
Be the first to experience the coolest sensations that transform into clear results on skin. Korean formulas know no bounds when it comes to sensoriality. Powder-To-Foam? Oil-to-mist? Cream-to-oil? Skin-wrapping botanical mask? Check, Check & check.
HARSH-FREE NATURAL INGREDIENTS THAT WORK
The use of natural beauty ingredients in Korea dates back to ancient palace literature and many brands reflect this holistic approach to beauty. Rice water, kelp,bamboo, honey, camellia…. Less Chemicals, more natural components.
24/7 NON-STOP SKINCARE. BECAUSE WE ALL NEED IT
For beautiful, glowing, and youthful skin, we need to keep our skin continuously hydrated and nourished, at all times. It,s not only about the layering method. One innovation after another, skincare products with longer-than-ever lasting results and easy, all day reapplication are being introduced. Treatment mists to spritz on skin throughout the day, overnight sleeping masks, and travel-perfect DIY facials…. dont miss out on these magicals little tricks to get your glow on 24/7.